There is a way to constantly win over your competitors: have clients that are willing to book your services months in advance or wait for your product to be available, resulting in you making a whole lot of money.
I didn’t invent it. I found it in between the lines of countless study materials.
But you? You’ll just get it right here in a clear and concise way.
Understand This So You Can Use It Right Away
Ever had someone come to you and say, “Hey, I have this crazy idea that will make us a tonne of money and bla, bla, bla?”.
Of course you had; almost everyone had.
Maybe you did that yourself.
This is exactly how most businesses begin. And if they had used this simple principle that I’m about to teach you, they wouldn’t fail in the first 2 years, like 80% of businesses out there.
Besides that, it's about the time and money invested.
Countless hours are spent just to prepare a product or service that no one would buy anyway. Just think about this for a second: the market. Would anyone buy it? Is there an existing customer base?
Making This Extremely Clear
Let's head back to our previous example: We have someone coming at you saying that he has a crazy idea and will make you both a lot of money.
You ask him, ‘What idea?’
And he starts saying that he’ll sell a course on ‘How to Prevent a Migraine?’.
Now this is where things start to go down, because that is not something people would buy because it’s not urgent; it’s not now.
People want to fix a migraine now, not prevent one that might happen in the future.
This is how most business owners end up with a failing business because they don’t check to see if there are hungry people ready to buy their stuff immediately. They focus on preventing problems and then trying to sell on that.
No existing customer base equals a hard time to sell.
Use This And Always Win Over Others
Going back one more time to our example, let’s try to make a course that sells. I think this title would work: "How To Get Rid Of Your Migraine Fast And Make It Never Appear Again." That would sell. Why? Because there are people who want to fix this now and then make it never appear again.
This is called the Bleeding Neck Principle, and in simpler terms, it’s about your prospects.
What could be more urgent than having a ‘bleeding neck’?
Find out what problem your prospect has that needs to be solved right now, and sell on that.
Take Advantage Of This Now And See Your Numbers Go Up
Knowing all this is like gold, you can always use it to make more money.
And we use it every day.
This is how we are able to generate consistent leads for our clients, help them grow their businesses, and increase their revenue in the shortest possible time.
If you have plans to grow your business and want to find the exact way to do it without spending thousands trying to find the best way, fill out the form below, and we’ll be in touch within 24 hours for a free marketing analysis.
Comments